Who says we only get one love of our life. The truth is, for most of us, we have many loves. Our moms. Our best friends. Our daughters. Our dads.

So we decided to take one of the most iconic taglines of all time and make natural diamonds about more than just putting a ring on it.

But about celebrating all the people we share these amazing, larger than life connections with.

Natural connections, that deserve to be celebrated with natural diamonds.

We cast all real people. So one of the best parts was getting to hear our talent share intimate details about their real relationships. Grab your Kleenex folks. Some of ‘em are tearjerkers.

Agency: Arnold Worldwide
Chief Creative Officer: Sean McBride
SVP, Group Creative Director: Donnell Johnson
Creative Directors: Lea Platz, Doug Harry
Art Director: Doug Harry
Copywriter: Lea Platz
Director: Norman Wong