To anyone who’s ever said “I’ve arrived.”  It’s not true. The journey of becoming you is never finished.

So we decided to position Desert Diamonds as the diamond to celebrate every milestone that makes you, you.

Honoring the people we love and all the moments over a lifetime to make them who they are. One of one. Totally unique individuals. 

Individuals that deserve to be celebrated with diamonds as unique as they are.

Agency: Arnold Worldwide
Chief Creative Officer: Sean McBride
SVP, Group Creative Director: Donnell Johnson
Creative Directors: Lea Platz, Doug Harry
Art Director: Doug Harry
Copywriter: Lea Platz
Designer: Laura Chang
Director: Matt Baron