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Lea Platz - Creative Director/Writer

She/Her/Hers

  • Work
  • About

Resume

EXPERIENCE
2001-2023

PUBLICIS, NY

CD (2018 - 2022) Citibank. Oversaw Citi ATL brand campaigns. Brought proactive work to our clients and helped get them into new technology spaces, created and launched Citi’s first celeb campaign in years, won 20+ awards including the campaign Now That You See Me and film “The List” for trans and non-binary cardholder, in addition to regularly CD’ing work from multiple partner agencies to ensure all comms aligned to Citi master brand and ATL campaigns.

KBS, NY

GCD (2017 - 2018) Pitched and won Allstate on project basis for digital and continued to generate steady stream of projects from them, gradually getting work outside the digital scope as well. Oversaw Boars Head, Goldman Sachs.

CD (2014 - 2017) BMW North America, BMW Global. Oversaw BMW US work + the Certified Pre-Owned business, as well as regularly pitching and winning BMW Global projects.

ACD (2010 - 2014) BMW North America, BMW Global, Harman Kardon, HomeGoods, Pitched and won Action America, Pitched and won Birds Eye.


DEUTSCH, NY

Senior Copywriter (2006 – 2010) Tylenol, IKEA, Kodak Printers, PNC Bank.
Copywriter (2004 – 2006) Tylenol, IKEA, Kodak Printers, PNC Bank, Westin, Sheraton, Pier One.

BOZELL, NE

Freelance Copywriter (2001 - 2002)

AWARDS

2021 Merit, The One Show, TV & VOD long form single, The List, Citi

2021 Merit, The One Show, Integrated Branding Campaign, Now That You See Me, Citi

2021 Webby, Video, Diversity & Inclusion, Now That You See Me, Citi

2021 Webby, Diversity & Inclusion, Advertising Campaign, Now That You See Me, Citi

2021 Shorty, Best Use Of Branded Content, Now That You See Me, Citi

2021 Shorty, Best LGBTQ Community Engagement, Now That You See Me, Citi

2021 Best Use of Short From Video, The List, Citi

2021 Platinum, Muse Creative Awards, Video, Diversity & Inclusion, The List, Citi

2021 Platinum, Muse Creative Awards, Video, TV Ad, The List, Citi

2021 Platinum, Muse Creative Awards, Advertising, Newspaper, Now That You See Me, Citi

2021 Platinum, Muse Creative Awards, Integrated Marketing, Now That You See Me, Citi

2021 Gold, Muse Creative Awards, Website, Financial Services, Now That You See Me, Citi

2021 Gold, Muse Creative Awards, Video, Financial Services, The List, Citi

2021 Gold, Financial Communications Society, Corporate Image/Television, Girl Scouts X Citi, It starts with a question

2021 Silver, Financial Communications Society, Corporate Image, Digital Media - Web Video, Girl Scouts X Citi, It starts with a question

2021 Silver, Financial Communications Society, Corporate Image, Social Media, Girl Scouts X Citi, It starts with a question

2020 Silver, Financial Communications Society, Apps & Tools, Citi Entertainment, Citi

2015 Shortlist, The One Show, Automotive category, Special Delivery, BMW

2009 Bronze Effie, Feel Better, Tylenol

2007 Bronze Effie, Stop Think, Tylenol PM

EDUCATION

Brandcenter, Virginia Commonwealth University, Richmond, VA, Masters of Science in Mass Communication, Concentration in Advertising (2002 – 2004)

Creighton University, Omaha, NE Bachelors of Journalism (1997 – 2001)

OTHER

Samaritans of NYC Suicide Prevention Hotline Nonprofit Board Member (2012 – 2015)

Creator/Moderator @SamaritansNYC NYC Suicide Prevention Twitter Account (2013 – 2014)

Contributor in The Idea Writers by Teressa Iezzi, 2011